![]() ![]() That's why I applied to business school without a real sense of what I wanted to do,” Levin recalls. “I really was attracted to the business side of it, and I wanted to learn more about it. Playing a key role in an international health crisis wasn’t really on Levin’s mind prior to B-school, when he was producing corporate events for McDonald’s in Chicago. “The whole team rallied to serve as much demand and as many customers as possible when they needed us most, and as a result our service is more robust today than it was before,” Levin says. This included things like making it easier for customers to see the next available time slot, and introducing an online queue for customers to reserve a slot as soon as one becomes available. “We spent a lot of energy and a lot of time increasing our capacity, and finding more graceful ways to serve customers when capacity was outpaced by demand.” “The rush of demand was tricky for all grocers, but for online grocery it's especially tricky because you have finite capacity,” says Levin. Meeting that need created some challenges, however. “It was overwhelming, but it was rewarding to know that we had a way to serve our customers and get them their groceries even if they couldn't leave their houses.” “We were grateful that we had already built what we had built, because it gave us a way to serve customers that they suddenly needed instead of just wanted,” says Levin, who was recently promoted to VP of e-commerce and digital product at Amazon’s Whole Foods subsidiary. It was overwhelming, but it was rewarding to know that we had a way to serve our customers and get them their groceries even if they couldn't leave their houses.
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